Mobile Aggressions

We got used to mobiles long back and these gadgets do provide increasing array of services.

Recent television advertisement of MOTOROLA MOBILE, called RAZR has aggressive display of violence.

It is nauseating and distasteful use of an instrument of immense utility as a lethal razor blade.

A nattily dressed girl in black is shown walking on a swanky railway platform.

Enters, an equally natty boy with menacing bearings, he takes his RAZR mobile out use it as a sharp edged weapon and slashes cloths of the girl.

The girl pays back to the aggressor by using her own RAZR on the boy.

They then are showed to indulge an acrobatic fight; ultimately the girl takes the boy down and rides him suggestively.

She gets up and runs to get in to swanky train, the doors are closed.

But the boy with designer cuts get up aims and throws the blade (RAZR), which pierces the steel exterior of the train and stuck there.

The message about the mobile are flashed.

My question is will any enlightened advertisement folks will care to answer the suitability and utility of use of violence in advertisement of such products or for that matter any products?

Or its other way round, when the creative juices dry up or are nonexistent; use gals, glamour, greed and guns to sell products?

I found this advertisement extremely distasteful and nauseating.

I am about to lodge my protests to the crazy people at MOTOROLA, who unleashed it on me.

I presume they will fight back valiantly to assert and sustain their freedom of creative aggression….

Any fallow passenger’s folks?