A Beautiful Mind

How to have a Beautiful Mind

By Edward De Bono

Edward de Bono is the leading authority in the field of creative thinking and direct teaching of thinking as a skill.

While thousands are writing software for computers, he is pioneer in writing software for human brain.

He tells lucidly like never before, how the human brain works as a self organizing information system.

Edward de Bono is credited with deriving formal creative tool of lateral thinking.

He is also the originator of path breaking ‘Parallel Thinking’ and the ‘Six Thinking Hats’.

From the inventor of lateral thinking -- an exciting new way to develop your thinking skills, make yourself interesting, and so change your life. People spend a fortune on their appearance -- cosmetics, plastic surgery, diets -- everyone is trying to be more attractive. But there's an easier way to become a beautiful person. No matter how you look, if you have a mind that's fascinating, creative, exciting -- if you're a good thinker -- you can be beautiful. And it doesn't necessarily come from being highly educated, or even from having a great personality; it's about using your imagination and expanding your creativity. In clear, practical language, de Bono shows how, by applying lateral and parallel thinking skills to conversation, we can improve our mind. By learning how to listen, make a point, and maneuver a discussion, we can become creative and more appealing -- more beautiful.

Many leading corporations such as IBM, Microsoft, Prudential, BT (UK), NTT, Nokia and Siemens have sought his instructions have been benefited.

The Australian cricket team also sought his advice and become the most successful cricket team in history.

Edward de Bono is seen as one of the 250 people who had influenced the humanity in whole course of history.

He is also been chosen as one of the twenty visionaries alive today.

The leading consultancy company, Accenture, chose him as one of the fifty most influential business thinkers today.

Edward de Bono was born in Malta in 1933. He attended St Edward's College, Malta, during World War II and then the University of Malta where he qualified in medicine. He preceded, as a Rhodes Scholar, to ChristChurch, Oxford, where he gained an honors degree in psychology and physiology and then a D.Phil in medicine. He also holds a PhD from Cambridge and an MD from the University of Malta. He has held appointments at the universities of Oxford, London, Cambridge and Harvard.

Dr Edward de Bono is one of the very few people in history who can be said to have had a major impact on the way we think. In many ways he could be said to be the best known thinker internationally.

He has written numerous books with translations into 34 languages (all the major languages plus Hebrew, Arabic, Bahasa, Urdu, Slovene, Turkish etc).

He has been invited to lecture in 52 countries around the world.

In the University of Buenos Aires five faculties use his books as required reading. In Venezuela, by law, all school children must spend an hour a week on his programmes. In Singapore 102 secondary schools use his work. In Malaysia the senior science schools have been using his work for ten years. In the U.S.A., Canada, Australia, New Zealand, the Republic of Ireland and the UK there are thousands of schools using Dr de Bono's programmes for the teaching of thinking. At the International Thinking Meeting in Boston (1992) He was given an award as a key pioneer in the direct teaching of thinking in sch ools.

How to have a Beautiful Mind

By Edward De Bono

Published 2004

Vermillion

240 Pages

ISBN 0091894603